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PR, or Public Relations to give it its proper name, embraces a whole multitude of sins.? But if one was asked to encapsulate the whole concept in a single sentence it would go something like this: PR is the art of managing the flow of information between a particular organisation and the wider public.

Most organisations and institutions practice PR in some form.? Presidents, Prime Ministers and politicians do it all the ryne sandberg grey road jersey time, selling you the message in the words you want to hear so that even the worst news is received in the most positive light

In politics this is known as "spin".? Spin is, of course, still PR of sorts, but many would contend that it ryne sandberg grey road jersey borders on dishonesty. ?

The emphasis in commerce is a touch different.? To begin with there is less open decrying of competitors.? The "done thing" in business is to talk up one's own product as opposed to explicitly criticising those of a rival, although there is usually an assumption of the competitor's inferiority in one department or another strongly implied in the good news.

PR however isn't only solely about promoting a product or a service.? Sometimes it is necessary for no other reason than to remind the outside world that a company actually exists.? Keeping a commercial enterprise in the public consciousness, and for all ryne sandberg grey road jersey of the right reasons, is one of the fundamentals of a good PR programme.? It is known as profile raising, and the approach to it can be blatant or it can be subliminal, as might be the case for instance through an ongoing advertising campaign .